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Multilingual Services in the Pharmaceutical Market 

Multilingual Services in the Pharmaceutical Market 

Today, more than ever before, companies need to provide their customers with language-enabled services. In the pharmaceutical industry, this is especially the case as the number of emerging markets continues to expand. As a result, pharmacies are becoming an even more important part of any global business plan. Fortunately, getting started with digital services is as easy as understanding how your customers can benefit from them. Understanding what a language service does for your customers and how you can implement it cost-effectively is easier said than done. This article guides you through what a language service is and its different types, including examples from the pharma industry. You will also learn about how you can implement a language service in your company’s marketing and sales cycle so that your customers can get the best experience possible when purchasing your products or services.

What is a Language Service?

A language service is a set of tools that allow businesses to leverage the strengths of two or more languages in their marketing and sales strategy. Most services are solutions that allow companies to create localized content, manage localized conversations, and optimize their digital presence for every region in which they operate. These services can also help with content creation and maintenance, workflow management, and data management.

Different Types of Language Services

There are many different ways that language services can be implemented in the pharmaceutical market. We will examine the most common types below. Conversational language services – These services allow you to create and manage content in one or multiple languages. When someone signs up for your service, they are given a set of options that they can use to communicate with you. For example, if you provide a Brazilian Portuguese service, you can give your customers the option to communicate in Brazilian Portuguese. This will allow them to easily communicate with you and you with them. Terminology services – These tools provide the ability to create and manage content using specific terminology specific to your market. For example, if your market is Brazil, you can create a service that offers specialized content for Brazilian users. The most common type of terminology service is functional language services, which provide the ability to create and edit content in one or multiple languages. Searchability services – These tools provide the ability to create and manage content that is optimized for search engine results pages (SERPs). SERPs are the front pages of the Internet and are important for Google, Bing, and other search engines to index. The most common type of searchability service is on-page services, which provide the ability to manipulate the content’s appearance (such as by adding keywords, images, or copyrights).

Example Companies That Use Language Services

Here are some of the many companies that use language services. You will notice that a few of them are in the healthcare, tech, and beverage industries. This is because these industries are experiencing exponential growth and are great candidates for language services. Alibaba – Chinese language version of Alipay – Alibaba is the largest online shopping platform in the world. It is home to many successful companies such as Antshares, Tadao, and Gojek. Alibaba’s biggest strength is its reach, which is why it has become such a household name in East Asia. Alipay is one of the leading online payment systems in China. It is one of the largest online banking systems in the world. Why it’s good: Global reach – Many Asian countries aren’t connected to the Internet, so Alipay is the only bank account they have. This convenience has led to enormous growth for Alipay. Medical language services – Many Asian countries have a specific language that is used for medical services, and that is which is used in the hospital. This is known as the PAP (preferably written in kana) and it is recognized as the official language of medical services in most Asian countries.

Benefits of Using Language Services

Increased reach: Reach is the most important benefit of all when it comes to using language services. With every language service you implement, you are reaching more people and getting better results from it. This is especially the case when you are dealing with emerging markets, which are often led by digital first cultures. Increased relevance: Another important benefit of using language services is increased relevance. When a customer asks you in a language they understand what kind of medical condition they have, you are likely to provide a more accurate assessment of their health. This is especially the case when the condition is rare or misunderstood. Improved customer experience: Customer experience is another important benefit of using language services. When a customer signs up for a service using their preferred language, they are likely going to have a more positive experience with it. This is because the service is going to look and feel more authentic. In addition, the customer is likely to be more satisfied with their health and the service provider(s) will have a better relationship with them


With the number of languages growing exponentially, it has become more important than ever to provide customers with easy and reliable access to information in their language. Furthermore, the digital ecosystem has become more diverse, with more people using digital devices. With this growing diversity, it can be difficult for businesses to keep up with the ever-changing conversations between customers. To make the most of these opportunities, it is essential to understand how customers can benefit from language services and how you can implement them in your organization.

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